Where? Milton Keynes, UK
What? Envisics created a high quality holographic head up display for the automotive industry.
What, exactly? A holographic head up display (HUD for short) is a device that everyone in sci-fi movies already use: the glasses that show them information about their environment. Many models of cars now utilise HUDs to do, effectively, the same thing: by showing information to the driver and allowing them to maintain the maximum amount of time looking at the road, it reduces the chance of accident through distraction.