What? Envisics created a high-quality holographic head-up display for the automotive industry.

What, exactly? A holographic head-up display (HUD for short) is a device that everyone in sci-fi movies already uses: the glasses that show them information about their environment. Many models of cars now utilise HUDs to do, effectively, the same thing: by showing information to the driver and allowing them to maintain the maximum amount of time looking at the road, it reduces the chance of accident through distraction.